An interesting article was published from McKinsey under the title "How businesses are using Web 2.0"

A summary would include the following points :

  • Most companies that have invested in Web 2.0 wished that they also invested in their internal capabilities
  • Using/planning to use Web 2.0 to interact with customers, suppliers, partners and collaborate internally
  • Top 3 areas of investments in Web 2.0
    • Web Services
    • P2P
    • Collective Intelligence
  • Top 5 industries where Web 2.0 investment to increase
    • Retail
    • High tech
    • Telecommunications
    • Financial Services
    • Pharmaceuticals

You can read the full article here : http://www.mckinseyquarterly.com/home.aspx 

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