| VORT-EX 08 - Business and Marketing |
| Τρίτη 18 Νοεμβρίου |
Eνότητα: Business/Money: S+S day |
| Ώρα |
Τίτλος |
Περιγραφή |
Επίπεδο |
Ομιλιτής |
| 3 - 3:45 |
S+S: The Big Picture/Umbrella |
Infrastructure (for hosters), Solutions (for web vaps), Advertising and Monetization (for Advertisers & Biz People) |
100 |
John Richards,
Director WL Platform,
Microsoft Corporation |
| 4 - 4:45 |
Software + Services - Infrastructure for Hosters |
This session provides attendees valuable expertise on creating and deploying complete Web solutions on Microsoft's most powerful platform to date, Windows Server 2008 with IIS 7. Microsoft Developer Evangelist, Rob Cameron, will walk through the complete portfolio of Microsoft Web hosting products such as IIS 7, ASP.NET, and SQL Server. Also covered from a hosting perspective are experience technologies such as Microsoft Silverlight and Windows Media. In addition, learn how hosters can take advantage of Software+Services as well as the new capabilities to host PHP applications on windows for deploying solutions that meet the real business needs of their customers. |
200 |
Robert A. Cameron,
Developer Evangelist,
Microsoft Corporation |
| 5 - 5:45 |
Business Opportunities in the S+S world |
What are the new business opportunities of the coming (arrived?) S+S world? What’ll happen to the existing ones? How to utilize Live and Online Services? How to calculate ROI of web application? |
200 |
Dénes Csiszár,
Business Development Consultant,
Microsoft Hungary |
| 6 - 6:45 |
S+S: Advertising & Monetization I |
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200 |
Erynn Petersen,
Addvertising Evangelist,
Microsoft Corporation |
| 7 - 7:45 |
Design S+S for Tomorrow: Making Emotion Work for You (Streaming Live) |
ΚΕΥΝΟΤΕ: Common during all slots (Business/Money, Design, Develop) |
100 |
August de los Reyes |
| Τετάρτη 19 Νοεμβρίου |
Eνότητα: Business: Digital Marketing |
| Ώρα |
Τίτλος |
Περιγραφή |
Επίπεδο |
Ομιλιτής |
| 3 - 3:45 |
Digital Marketing: Beyond Ads and the Web |
More than banner ads and Web sites, digital marketing presents an opportunity to provide more personal, relevant customer experiences across all business channels. We will discuss online trends, changing customer expectations and how businesses can link the knowledge and data in IT departments with the creativity and customer focus of the marketing department to thrive in the coming decade. |
200 |
Jamey Tisdale,
Sr. Product Marketing Manager,
Microsoft Corporation |
| 4 - 4:45 |
S+S: Advertising & Monetization II |
|
200 |
Erynn Petersen,
Addvertising Evangelist, Microsoft Corporation |
| 5 - 5:45 |
Search Marketing |
|
200 |
Nathan Buggia,
Program Manager,
Microsoft Corporation |
| 6 - 6:45 |
Blog Marketing "The Blue Monster" |
In 2006, blogger & cartoonist, Hugh MacLeod created a cartoon called "The Blue Monster", and published it on his blog. gapingvoid.com. The cartoon read, "Microsoft. Change The World Or Go Home.“ The cartoon got noticed by a few people inside Microsoft, and word started to spread on it. Eventually the Blue Monster ended up all over Microsoft, downloaded and printed up onto posters, lithographs, stickers and t-shirts. One Microsoft employee even got it tattooed onto his arm. Hugh MacLeod will talk about the cartoon's meaning, its genesis, how it spread throughout the entire Microsoft ecosystem, and what this now-famous "Marketing 2.0" case study means for companies like Microsoft in the future. |
200 |
Hugh MacLoad,
Senior UI Consultant, Ph.D. in Cognitive Psychology from the Technion - Israel Institute of Technology |
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| VORT-EX 08 - Interactive Design |
| Τρίτη 18 Νοεμβρίου |
Eνότητα: Ideas/Creative: Design principles |
| Ώρα |
Τίτλος |
Περιγραφή |
Επίπεδο |
Ομιλιτής |
| 3 - 3:45 |
Media Convergence |
Much talked about, but is it here yet? What does it mean if it is? Who should take notice? The convergence of media, devices and consolidation of the way we use technology and media is important to track. In this session, Paul Dawson will look at the hype and the reality with some surprising results. |
200 |
Paul Dawson,
Conchango |
| 4 - 4:45 |
Beauty & The Geeks – the perfect blend of left and right brain |
In this session, you will see a real world team of a visual designer, whose primary world has traditionally been in Photoshop, Illustrator, Flash and HTML/CSS; and a developer, whose whole world has mostly been Visual Studio. These guys work at Conchango, one of Europe’s leading web design agencies, on Silverlight & WPF projects, and have learned how the designer/developer story from Microsoft works in real life.
In this session you’ll get strategies, tools, tips on workflow and design approach with relevant real project case studies. Also, some useful snippets to get you started with Silverlight and DeepZoom, with Expression Suite and Visual Studio very quickly indeed. |
200 |
Felix Corke and Richard Griffin |
| 5 - 5:45 |
New designs on the home |
Richard Banks will present the work of the Socio-Digital Systems group, part of Microsoft Research in the UK. The team focuses on the nature of home and family life, and how technology can support the subtleties and complexities of both. He will show a range of software and hardware concepts developed to support the close social environment of the home, and also discuss some emerging technology trends that may dramatically change it in the future. |
200 |
Richard Banks,
Interaction Designer,
Microsoft Corporation |
| 6 - 6:45 |
How can WPF and Silverlight help in improving the UX: About adaptive UX and more. |
Attend this session and learn how UX can be improved with the new vector graphics abilities of WPF and Silverlight. Learn how to use the animations and other powerful abilities for the sake of the user and not only as bells and whistles that usually harm usability:
• Intro to UX Engineering
• Better UX with WPF and SL
o Enhanced Navigation
o Improved Dialog style
o Better Mental Modeling
o Clearer Visualization
o Adaptive UX
o Piecewise continuous presentation of entities
• Summary |
200 |
Dr. Gil Hupert-Graff |
| 7 - 7:45 |
Design S+S for Tomorrow |
ΚΕΥΝΟΤΕ: Κοινό σε όλες τις ενότητες |
100 |
August de los Reyes |
| Τετάρτη 19 Νοεμβρίου |
Eνότητα: Ideas/Creative: Design principles |
| Ώρα |
Τίτλος |
Περιγραφή |
Επίπεδο |
Ομιλιτής |
| 3 - 3:45 |
Virgins, Spaceships & Total Experience Design |
When was the last time you thought about touch, taste, or lighting when you designed a website? Experience Design must go wider than simply 'the Web”for any business. Using well known brands like Virgin as case studies, you will learn how to create Experience Architectures that touch all customer interactions and how great offline customer experience can flow into digital media. |
100 |
Paul Dawson,
Conchango |
| 4 - 4:45 |
Rich Media in Silverlight: A survey of Interactive Audio and Video |
This session provides an overview of the features in Silverlight Media that enable rich media scenarios starting with core format and playback support and moving up to features which enable richness including TimelineMarkers, VideoBrush, Masking, Animation, and Opacity effects. The session will finish with Demos and time for Questions and Answers. |
200 |
Larry Olsen,
Program Manager,
Microsoft Corporation |
| 5 - 5:45 |
Geppetto’s Puppet Store > Reaching Millions with Desktop + Web + Mobile Experiences |
Once upon a time (last week) there was a very talented and skillful carpenter named Geppetto (small business). He had a unique ability to design and build wonderful puppets that kids (customers) in town loved and cherished. So wonderful and magical were these puppets that word spread out quickly to kids from all over the world (global market) making their sole wish in life to receive one of these very special puppets as a Christmas gift. In partnership with Santa Claus Worldwide (Enterprise), the largest toy distribution and manufacturing company in the world, Geppetto is now able to reach millions of kids around the world. Join us in this session to discover how Goldilocks + Bears, an interactive design agency, leveraged its highly creative team to create an end to end Desktop + Browser + Mobile experience that helped Geppetto and his partners and customers to design, build, sell, buy and enjoy these wonderful puppets. |
200 |
Arturo Toledo,
UX Technical Product Manager,
Microsoft Corporation |
| 6 - 6:45 |
Microsoft Expression Web 2: From Comp, to CSS, to Code. |
Microsoft Expression Web has made no secret of the fact that it embraces standards and existing web technologies to improve the web development workflow. Expression Web 2.0 introduced several extremely powerful features that further enhance the design and development of great web sites. During this session we'll unlock the value of some of these features through the real-world scenario-based exercise of completing various aspects of a blog template that plugs into WordPress, one of the most widely used blogging platforms. The session will cover topics such as CSS specificity, PHP Intellisense, PHP local preview, Silverlight import from Blend, and more. If you’re interested in tips, tricks and techniques in web design through the eyes of Expression Web 2.0, this session is for you. |
200 |
Tyler Simpson,
Development Manager,
Microsoft Corporation
Nishant Kothary,
Technical Evangelist,
Microsoft Corporation |
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| VORT-EX 08 - Developers Sessions |
| Τρίτη 18 Νοεμβρίου |
Eνότητα: Code Building adaptive Interfaces I |
| Ώρα |
Τίτλος |
Περιγραφή |
Επίπεδο |
Ομιλιτής |
| 3 - 3:45 |
Developing with Live Platform |
Learn how you can take advantage of the full power of the next generation Live developer platform in your web or client application. We take a look at new and future services, protocols, APIs, and tools which enable your applications to access, store, and synchronize user data with Live services, stream media, obtain audience analytics data, work with presence, authentication, and more. |
200 |
Angus Logan,
Senior Technical Product Manager,
Microsoft Corporation |
| 4 - 4:45 |
Building rich desktop applications with WPF |
Example app/project dissection with code download available. |
200 |
Michael Koester,
Designer Marketing Manager,
Microsoft CEE HQ |
| 5 - 5:45 |
Enabling Cool Silverlight 2 Experiences, Part 1 |
Silverlight provides a rich platform for building cool user interfaces that enable a rich experience. In this session, we examine some cool Silverlight applications and identify the techniques used to enable the experiences. We will talk about tips, tricks, and best practices that you can use when building in your Silverlight 2 application. |
200 |
Mark Rideout |
| 6 - 6:45 |
Enabling Cool Silverlight 2 Experiences, Part 2 |
Silverlight provides a rich platform for building cool user interfaces that enable a rich experience. In this session, we examine some cool Silverlight applications and identify the techniques used to enable the experiences. We will talk about tips, tricks, and best practices that you can use when building in your Silverlight 2 application. |
200 |
Mark Rideout |
| 7 - 7:45 |
Design S+S for Tomorrow |
ΚΕΥΝΟΤΕ: Κοινό σε όλες τις ενότητες |
100 |
August de los Reyes |
| Τετάρτη 19 Νοεμβρίου |
Eνότητα: Code Building adaptive Interfaces II |
| Ώρα |
Τίτλος |
Περιγραφή |
Επίπεδο |
Ομιλιτής |
| 3 - 3:45 |
PHP on Windows is not an Oxymoron |
Is it a well kept secret? From Microsoft Internet Information Services, to AJAX, to Microsoft .NET, Windows is a viable platform for your existing PHP based applications. In this session, see how to configure PHP on Windows for performance and reliability and how you can take PHP applications to the next level by leveraging .NET and Windows. |
200 |
Joe Stagner,
Sr. Program Manager,
Microsoft US-.NET Developer Platform |
| 4 - 4:45 |
Building Silverlight Applications for Mobile Devices |
Silverlight provides on mobile devices the same great capabilities you are familiar with on the desktop, but there are some differences you should understand when targeting mobile devices. This session shows you how to make your Silverlight applications device agnostic as well as how to optimize your designs for multiple targets. |
200 |
Giorgio Sardo,
User Experience Consultant,
Microsoft UK |
| 5 - 5:45 |
.NET: XNA - .NET for the Xbox 360! |
What is XNA? It is nothing short of .NET for the Xbox 360! Learn how you can use .NET to develop games and other applications for the XBox with the same ease that you can develop for Windows. Simply use Visual Studio.NET, build, deploy! |
200 |
Chad Z. Hower a.k.a. "Kudzu",
Microsoft Regional Director |
| 6 - 6:45 |
The World of Expression |
In this session, we will demonstrate (step by step) how to design, build and style a WPF desktop application using Microsoft Expression Design, Blend and (a little bit of) Visual Studio. Special focus will be on user interface design and the developer > designer collaboration and workflow. |
200 |
Michael Koester,
Designer Marketing Manager,
Microsoft CEE HQ |