I was reading the other day in a "classic" technology news magazine an article titled "Basics of Corporate Blogging".

Wow I said. Blogging became mainstream.

So I was kept reading the article, which was Ok. Nothing really exciting, nothing I didn't know but again this is the way all this new stuff should be communicated to mainstream readers.

Then of course I started looking who wrote the article. There was a name, a business title and ... a web site URL.

OOops. Where was his blog ? 1st mistake.

Then I navigated to his company web site URL mentioned in the article.

It was an Ok web site, mainly static with the classic left menu, right info pages. I am not looking for fancy user interfaces at least for this kind of web sites - but at least I was expecting a descent modern graphics site. Anyway.

At the bottom of the home page it was written 2003-2005 All rights reserved.

2nd mistake. Either you should have an auto updated footer or you shouldn't have a footer at all.

And then the all time classic things, broken links, dry text trying to communicate a message without visual help and of course there wasn't a CORPORATE BLOG at all.

Lesson to learn,

Never talk for something that you haven't integrated in your own life, professional (or private)

No need to point to the specific web site, the web is full of them